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프로젝트 / 생활템 광고 6편 모음 · 2026년 8월 11일

생활템 광고 6편 모음

여드름 크림, 식물 앰플, 기름때 클리너, 운동화 클리너, 논스틱 팬, 메이크업 픽서를 각각 하나의 완성 광고로 만들었어요. 제품마다 가장 알아보기 쉬운 변화 하나를 잡고, 집에서 직접 찍은 듯한 사용기 화면으로 풀었어요.

레퍼런스 순서표
Seedance 2.5모델명
6클립
8References
6생성 결과

발행일 2026년 8월 11일

제작기

여섯 장면을 이어 붙인 모음 영상이 아니라, 제품마다 처음부터 끝까지 따로 만든 30초 광고 여섯 편이에요. 여드름 크림은 30일 동안 턱선이 달라지는 기록으로 시작하고, 식물 앰플은 축 처진 잎이 한 달 뒤 다시 서는 변화를 보여줘요. 기름때 클리너는 묵은 화구를 3분 만에 닦고, 운동화 클리너는 흰 캔버스화의 하루 전후를 비교해요. 프라이팬은 기름 없이 구운 달걀이 미끄러지는 장면으로 끝나고, 픽서는 메이크업 뒤 갑자기 비를 맞는 상황까지 밀어붙였어요. 레퍼런스는 실제 영상에 쓴 것만 여덟 장으로 정리했어요. 제품 시트 여섯 장, 다섯 편에 공통으로 쓴 인물 얼굴 한 장, 여드름 편 전용 얼굴 한 장이에요. 모든 영상은 인물 하나와 제품 하나만 연결해 제품 형태와 얼굴이 섞일 가능성을 줄였어요. 특히 픽서 제품 시트의 사용 예시에는 다른 인물의 얼굴과 손이 들어 있어, 영상 프롬프트에서 그 인물을 따라가지 말라고 강하게 막았어요. 기준은 하나였어요. 광고 여섯 편이 서로 다른 제품인데도 한 사람이 쓰는 것처럼 읽히는가. 문제, 사용, 결과가 한눈에 읽히는 사용자 제작 콘텐츠(UGC) 구조와 제품 형태 잠금을 여섯 편 모두 같은 틀로 유지했어요.

클립별 레시피

클립 1 / 6

2026년 8월 11일 · 9:16 · 720×1280

 defines the woman's facial identity, bone structure, features, and hair only. Do not use its background, pose, expression, lighting, or clothing. Her skin condition is NOT inherited from this image — the skin changes across the video exactly as written below.  defines the cream tube's exact shape, cap, proportions, color, and the printing on its surface. Do not use its background or composition. This tube is the only object in the video that carries printed text. [Generation Goal] Generate a vertical Korean home UGC skincare diary filmed by one woman on her own phone across three separate days in the same bathroom. The emotional arc runs from tired resignation, to cautious surprise, to bright confidence. [Global Settings] Base environment: a small Korean apartment bathroom. Plain white square wall tiles behind her, a white ceramic sink ledge at the bottom of frame. No mirror in frame. A bare fluorescent ceiling light at night; soft flat daylight through a frosted window in the daytime. Visual style: raw handheld front-facing phone footage, photorealistic, retain the true micro pores and skin texture, natural unevenness, no beauty filter, slightly uneven exposure, mild sensor noise in the night stage. Camera: she holds the phone in her left hand at arm's length for the entire video, framing between chest-up and face-tight, with small natural bobs and micro-corrections. Never tripod-smooth, never a mirror shot. Audio: only bathroom room tone, her breathing, <the soft squeeze of a plastic tube>, and her voice close to the microphone. Dialogue language: Korean. She speaks in quiet, natural, conversational Korean at a low indoor volume. Her lip movements must precisely match the pronunciation of each Korean line. [Skin Rule — applies to the whole video] Only ONE area of her face is affected: a patch along her left jawline running from just below the corner of her mouth to the edge of her chin, roughly two fingertips wide. Forehead, nose, both cheeks and the right jawline stay clear and normal from start to finish. The breakout is mild, never severe: small, slightly raised pink-red bumps close together with light surrounding redness. No cysts, no pus, no open wounds, no scabs, no deep swelling. The patch stays in exactly the same place in all three stages and only becomes calmer, never worse, and never moves to another part of her face. [Props pre-placed at 00:00] Already resting on the sink ledge before she speaks: the cream tube standing upright on the right, a clear plastic cup with one toothbrush behind it, a folded grey hand towel on the left edge. Nothing else is on the ledge. Only these objects move, only when her visible right hand takes them, one at a time, and each returns to the exact same spot. Her left hand holds the phone at all times and never leaves it. [Stage 1 — night, first day] Initial state: harsh white overhead light from directly above. No makeup, hair pushed back off her forehead with a plain fabric band, an oversized washed-grey cotton sweatshirt. The left jawline patch shows a mild cluster of small pink-red bumps with light redness and two faint darker marks; the rest of her face is clear. Tired eyes, slightly puffy lower lids, dry lips. Primary event: she looks into the lens, tips her chin up and turns her face to the right so the left jawline patch faces the camera, exhales through her nose, and says in natural conversational Korean: {여기만 계속 이러네... 진짜 안 없어져.} Her right hand takes the tube, twists the cap off, squeezes a short line of white cream across two fingertips, sets the tube back upright on the ledge, and spreads the cream over the ENTIRE patch in three small circular passes, covering the whole area in a thin even layer rather than dabbing one spot. She says: {오늘부터 얘로 간다.} End state: the tube stands back on the right of the ledge, still full and firm with no dents. A thin unblended white film covers the whole patch along her left jawline. Her right hand lowers out of frame. Transition: her right palm rises and covers the lens completely, the frame filling with soft out-of-focus skin tone for about half a second. [Stage 2 — morning, seven days later] Continue from the previous stage: same bathroom, same wall, same sink ledge, same woman, same left hand on the phone. Her palm pulls away and the light is now soft flat daylight from the frosted window, cooler and more even, the ceiling light off. Initial state: hair loose and slightly flattened from sleep, a thin white ribbed cotton tank top. In the same left jawline patch the bumps are noticeably flatter and the redness has faded to a soft pink, the texture much smoother; two faint darker marks remain clearly visible. The rest of her face is clear. Primary event: she leans in close to the lens and turns her left jawline into the window light, runs one fingertip flat across the patch and releases it, and says with a short surprised laugh, in natural conversational Korean: {일주일 썼는데... 어? 좀 가라앉았는데?} Her right hand picks up the tube — now dented and squeezed near the base — holds it up beside her cheek for a beat, then sets it back on the same spot. End state: the tube back on the ledge, visibly dented at the bottom. She is smiling faintly, eyebrows still slightly raised. Transition: her right palm covers the lens again for about half a second. [Stage 3 — daytime, thirty days later] Continue from the previous stage: same bathroom, same wall, same sink ledge. Her palm pulls away into brighter, warmer daylight. Initial state: hair tied up neatly off her face, a clean cream-colored knit top. The left jawline patch is now flat and even with the surrounding skin — no bumps, no redness, only one very faint fading mark. Natural pores and texture fully intact, a light natural sheen rather than plastic smoothness. Primary event: she turns her face slowly left then right in the daylight so the left jawline area reads clearly, brushes two fingers along the patch, and says in natural conversational Korean: {한 달 됐는데 이거 봐. 자국까지 거의 없어졌어.} Her right hand picks up the tube, now clearly flattened and rolled up from the bottom, and raises it beside her jaw, level with her chin. End state: she looks straight into the lens grinning, the tube held steady beside her jaw, her right thumb rising into frame in a thumbs-up as she says: {진짜 이건 한 번 써봐.} [Maintain Consistency] One single woman throughout — one face, one body, no duplicate person, no second person entering. Same bathroom, same tile wall, same sink ledge, same tube in all three stages. The affected patch stays on her left jawline in every stage and never spreads to her cheeks, forehead, or the other side of her face. The tube's shape, cap, color and printing stay identical throughout; only its fullness changes — full, dented, flattened. The phone stays in her left hand for the entire video and is never handed over or set down. Her skin improves only in the direction described and never regresses. [Negative Prompts] No subtitles, no on-screen text, no captions, no date stamps, no graphics, no split screen, no logo, no watermark throughout. The only printed text anywhere in frame is the printing on the tube from . No background music — keep only diegetic room sound. No hard cuts other than the two palm-over-lens transitions. No object appears, disappears, floats, or morphs into another object. No mirror, no reflection showing a second phone or a second person. No beauty filter, no plastic skin smoothing, no CGI or 3D-render look. No severe or cystic acne, no pus, no open wounds, no scabs, no breakouts on the cheeks or forehead. No dabbing a single isolated spot — the cream is always spread across the whole patch.

References

다른 작품

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생활템 광고 6편 모음 · How to make this?